What Bulk Email Marketing Is And Why You Need An Automation Software
Bulk email marking is simply a way of promoting your business by just sending out a single email to a very large number of emails addresses at an instance using a software.
Imagine a scenario where Google no longer exists, Facebook Crashes, Youtube closes its doors to the general public or Pinterest and all the other social media channels where you promote your online business suddenly stops. What will happen to your business? Will it crash too? I don’t think so! You’ll like to keep your business running no matter what happens, right? Exactly!
Reasons why you need to start collecting emails from day one. With an email list (a number of email addresses), you can stay in business with or without search engines and social media. You can promote your latest blog posts to the list or promote products and services to make money. This is how top bloggers make their money. Check out this previous post on “Top Tips For Bloggers Who Want To Make Money“
When these email addresses become too many, e.g 5000 and above, it becomes impossible to manage. That’s why you need a software to help manage the list for you.
Outlined below in no particular order is a list of the top five best bulk email marketing tools you can use to manage your email list and promote your online business.
Aweber is among the best email marketing tools. It is an email marketing platform that allows 100,000+ small businesses and entrepreneurs to create and send emails people love.
And by sending emails people love, they’re empowered to connect with customers in ways that grow their business.
Created in 1998, Aweber has grown into a team focused on helping customers achieve success with email – whether they’re building awesome tools and features or providing live support and education.
They were voted #1 among 25 leading email marketing service providers by PCMag readers.
AWeber Product Highlights
- Automated email campaigns and autoresponders
- Email templates, stock-free image gallery
- Mobile apps
- Advanced analytics and segmentation capabilities
- Industry-leading deliverability
- Award-winning Customer Solutions team.
Write better emails in 7 days
Join Aweber’s free, 7-day email course and you’ll learn how to write welcome emails, autoresponder series and more. Plus, you’ll get their fill-in-the-blank email templates to make sending emails even easier
More than 15 million people and businesses around the world use MailChimp. Their features and integrations allow you to send marketing emails, automated messages, and targeted Campaigns. And their detailed reports help you keep improving over time.Mailchimp has been around since 2001. The company started as a side project funded by various web-development jobs. Now they are one of the world’s leading email marking platform and they send more than a billion emails a day.
Mailchimp Product Highlights
- Connect your store, sell more stuff.
- Powerful automation for online sellers
- Flexible designs for brands of any size
- Advanced analytics to grow your business
- Streamline your marketing
- Hundreds of Integration with Apps
- Complex, Flexible API documentations.
Click here to learn more about their features.
Mailchimp is one of the best email marketing software for small businesses.It has a forever free plan up to 2000 subscribers. With this plan, you can send up to 12000 emails per month. You don’t have to enter your credit card details or have a contract to get started.
However, it is important to note that MailChimp prices the software based on features. If you want more features such as automation and signup forms, you have to upgrade to a paid account. And to upgrade more features, you have to pay$10/month for every feature upgrade.
Click here to read more about MailChimp’s pricing
Mailerlite is the best free bulk email marking software in my opinion for its simple User Interface. It was created after it’s founders read the book “Rework” by Basecamp. In the first year, Mailerlite’s revenue was 1,652 Eur and it took them 3 Years to hit the first million.
Mailerlite Product Highlights
- Drag-And-Drop Editor
- Custom HTML Editor
- Rich Text Editor
- Free Newsletter Design Templates
- Built-In photo editing feature
- File Manager
- Subscriber Management
- Landing Pages
- Embeddable Web forms
- Unsubscribe Page Builder
- Email Automation
- RSS Campaigns
Mailerlite has a forever free plan up 1000 subscribers and unlimited email sends per month. With this plan, you can access all the features listed above.You only pay as your subscriber numbers exceed 1000. From 1001 – 2500 subscribers, you only pay $10/month. Please click on this link to read more about their pricing.
GetResponse is a feature-rich email marketing solution, fully scalable and capable of handling both small and very large lists (1 million+ subscribers). For over 10 years, it has provided easy-to-use, self-service applications and expert support for creating and managing email and video marketing campaigns, newsletters, and autoresponders that convert contacts into customers.
GetResponse has a free 30 days trial with no credit cards and no commitment whatsoever. Other plans begin at $15/month for 1000 subscribers.
Benchmark has a forever free plan for up to 2000 subscribers per month. With this plan, you can send up to 14000 emails per month.
With their Medium plan, you can send unlimited emails a month starting at 600 emails for $11.95, 1000 emails at $18.95
Click here to find out more about Benchmark’s pricing.
What Other bulk email marketing tools do you think would have been in the top 5 list and why? Tell us in the comments section, i’ll do my best to up date the list.