Effective Email Marketing Strategy To Grow Your Business
What if I told you that you could get more than 50% of your revenue by optimizing your email marketing strategy? Did the question irritate you or made you nervous?
Maybe as a marketer, you’ve struggled so much without any success from your email marketing campaigns.
In Fact the harder you tried the more difficult and frustrating it was.
Not even the tons of email Marketing strategies you came across did help you, and you’ve finally decided to let go email marketing and consider other marketing strategies.
Does this describe your situation? Please, let me know in the comments. Don’t be shy, I won’t say a word to anyone, I promise.
If you’re the person who struggles with email marketing, I want to let you know that you’re not the only one who has been disappointed,.
Let me highlight to you some of the discouraging and depressive statements that others have had to say about email marketing strategy.
But before we get to that, I want you to know the Pill you need to overcome all the frustrations and disappointments you’ve got from
All I want you to do is to attentively read-through this post till the very end and get the best email marketing strategies you’ve missed out all this time to achieve extraordinary results with your business.
So, let’s hear what others have to say;
Email marketing is so frustrating and less useful these days. I am actually getting more traffic via my fan page and related groups and I personally rarely subscribe because I don’t like email clutter. I use Feedly instead to follow.
I think we need to focus on other marketing strategies like facebook. I’m getting bored and fade-up with this email marketing stuff. It’s better to concentrate on social media where the traffic is coming from and avoid thinning out with a large number of people who will never follow your emails? After all, we only have 24 hours in a day so let’s make the most out of it.
Yes, emails has value, but what’s the need of having a chunk of people who have already chosen not to receive emails from you? You are not going to convert those people, they have already chosen their preferred method of following. Wouldn’t it be better to find other was to serve them?
Before we proceed, I want you to understand that social media is very tricky, there’s no guarantee.
Facebook can decide to change its way of doing things tomorrow or change its algorithm.
Not only Facebook, Pinterest or any other social media as well may decide and block your website probably because you’ve violated their terms or something leaving you with zero followers.
Facebook banned Lorraine’s website because a user reported it for having offensive content. I know Lorraine, she would never do a thing like that and she publishes helpful content on her blog wordingwell.com on a regular basis.
This happened two months ago and it was a very frustrating experience for her. Even though her website has been unbanned now and all’s good, it’s still not a guarantee that things would not change again, so keep an email list just in case.
As a matter of fact, research carried out by the Radicati Group, Inc. proved that, as of 2017, the total number of business and consumer emails sent and received per day was 269 billion,
…and this figure is expected to continue growing at an average annual rate of 4.4% over the next four years, reaching 319.6 billion by the end of 2021.
This stands to justify the reason why despite the several changes that Email marketing strategy has undergone over the past years,
…it still remains a key player over all other online marketing strategies, including SEO, Content and Affiliate marketing.
Recommended Reading: Top 5 Bulk Email Marketing Software For Bloggers
Effective Email Marketing Strategy to grow your business
Optimize Your Campaigns to Look Good on All Devices
Optimizing your email campaigns permits recipients on nearly every device and platform to have a user-friendly experience that allows them to view your beautiful content and probably engage with you as intended.
According to US Consumer Device Preference Report, email opens continue to migrate away from the desktop, with 47.2 % of emails opened on Smartphones, 18.5% percent on Tablets and 34.26% on desktops as shown below.
Source: Movable Ink (Q1 2014)
This implies that, when you want to craft your emails, have it in mind the dimensions of other devices and how your emails will look on these devices.
For example, Mobile screens are approximately 7 inches, tablets are averagely 10 inches while PC screens are often approximately 23 inches.
So considering that you’re designing a very heavy-text message, from your desktop, you might want to use an email marketing software like Mailerlite,
…which would permit you to send a test message to see how the email looks on another device say your mobile device, or how much you have to scroll, pinch, and zoom.
From your judgments, you can now adjust the amount of text and increase your use of imagery.
This will increase users engagement with your email campaigns irrespective of the device or screen they are using.
Spice-Up Your Emails With Beautiful Images and Video
Did you know that just a minute of video is worth 1.8 million words?
According to Research, video email marketing is on the rise and has a 280% higher return rate than traditional emails. This gives a solid marketing opportunity for all types of businesses.
Add creative visuals to your emails to capture your reader’s attention and trigger them to click. You could also creatively use visuals to share a story in a unique way, appreciate your customers, display your expertise and more.
Using images or videos to tell a story is a fantastic way to personalize your messages and to stand out from the crowd telling your story in a whole new way.
It shows the human side behind your business and how much you care about your subscribers…
…So create compelling and attention-grabbing video content that recipients will watch and enjoy watching again.
This will grab your readers’ attention and connect with them in a way that text alone cannot.
If you want to increase conversion, improve engagement, response and open rates, then consider adding videos to your email marketing.
Improve Your Email Open Rate
Getting more email open rates is vital in the success of any email campaign. It is an effective email marketing strategies and would drive more traffic and conversions for your business.
To begin with, ensure you’re providing valuable information that’s interesting and relevant to the people you’re trying to reach.
To achieve this, you should consider the following;
- Re-send those emails in your campaign that has not been opened after a few days. The open rates for the second campaign may be a little less than the first campaign, but it would scale up the number of subscribers who actually see it.
- Use double opt-in to enhance your open rate by ensuring that your subscribers actually want to receive your emails whereby, the subscriber will have to click on the confirmation link in the email to sign-up through a subscription form.
- Take statistics of your email open rates to have a better understanding of the email content and subject lines that work best for your campaigns. That is email content and subject lines with the highest frequency of open rate
Engage on Guest Posting
Do you want traffic, relevant links, motivated leads and sales in your business? Then, guest posting is a great email marketing strategy for you to build your email and market your business online.
As a matter of fact, statistics from Social Marketing has it that “62.96% of people perceive blogs with multiple authors to be more credible.”
so guest posting is an excellent platform to get more visitors to consume your great content
To increase your email list with guest posting;
1)Use your guest post to get noticed by your audience and convince them to stay with you by offering them the solutions to their problems.
2)Write an author bio to trigger your readers to click through to your website. Give them a glimpse of your personality, who you are, what you do and entice them to find out more about you.
3)Create a desirable sign-up incentive. Propose a seductive bribe on your landing page that people will even want to pay to get it. Do this by providing an easy tip that addresses your audience problems
4) Have a great landing page (a page on your website where your subscriber is directed to after clicking a link on your website) such that your readers can easily build a relationship with you.
Strip out any distractions such as unneeded navigation or links from your landing page so that,
…when someone lands on your page, they hit the action button, fill out a Web form to generate a lead, or pick up the phone and call you without any distractions.
This will maximize conversions from your campaigns.
Guest posting could seem to be an unpleasant task from the beginning, to write content only to put it on someone else’s site.
However, as you begin to understand the long term rewards possible from guest posting, you’ll quickly realize how important it is to do this more frequent.
Re-engage an inactive group of subscribers
One of the most important parts of your email marketing campaign is an active email list. These are people you contact with content and promotions about your niche.
However, research has proven that the average inactivity for a list is 63 percent, that is, about two-thirds of your list is likely to be dormant.
This is because, once someone joins your list, they are less likely to ever follow-up with your emails campaigns
Email marketing firm Listrak goes so far as to identify the first 90 days as the window for turning a sign-up into a devotee.
So you will have to consider the following strategies to reconnect with the inactive subscribers.
- Define your inactive subscribers and segment your list accordingly.
The first step is to look at your email list and determine the parameters of inactive subscribers.
For example, you can use open rates as a way to classify people in your list as active or inactive.
The assessment process also needs a time feature where you provide a timeline for an inactive subscriber to respond to your reactivation campaign.
You should also segment your list accordingly, with different segments representing their individual challenges.
As such, you need to have a separate re-engagement strategy for each.
- Retarget campaigns to re-engage these inactive subscribers.
With this strategy, you can target your email subscribers with Facebook ads so you can win them over again.
- Create opportunities for feedback.
Another way to connect to inactive subscribers is by sending them an email message requesting for feedback to refine their email preferences.
Your response rate would be higher than if you were to direct them to a form with several questions.
- Offer a tripwire to turn subscribers into buyers
The simplest way is to offer a low-ticket product or service. keep the price low.
Once you’ve successfully converted your subscribers, they’ll even be easier to convert to higher ticket offers.
- Remove subscribers who don’t re-engage.
Don’t be afraid to purge your email list of the subscribers who did not engage. The truth is, your re-engagement efforts won’t have an impact on every single subscriber and that’s no big deal.
They’re not your ideal customers, so trim them off your list and target your engagement rates more.
Re-engaging with your inactive subscribers requires careful analysis and planning.
As you implement the above strategies you will have to consider a time frame, to determine which inactive subscribers are to be removed.
In as much as all the various social media outlets could be optimized to get to your target audience, you should balance the equation with an email marketing strategy where you find out how to turn the likes into brand champions,
…how to guarantee that you’ll always have access to that person, and how to turn that into money or whatever else your goal for blogging is.
Note: Building a successful strategy will take time and effort as you plan, develop, analyze, and learn from your best and worst attempts.
You already know that email marketing works for you. Now think, what could an increase in your creative email marketing strategies do for your business?