How To Get More Blog Followers
I just started my blog and am really disappointed with the fact that more people are n’t following. What can I do to get readers?
Sounds like you?
Followers have a proportional impact on how far and wide your message spreads and the volume of how you convert.
Below are refined ways in 2018 through which you can get ideal followers for your blog.
But before you do that, you need to set up a newsletter for your blog.
Newsletter marketing is the practice by which companies send informational and product-focused content via an emailed letter to a subscriber list that comprises potential and existing customers.
You can use a tool such as MailChimp to set up an email newsletter. There are many other email marketing tools you can use but MailChimp is the one I recommend for beginners. The reason why you want to do this is so, when people visit your website, they can subscribe and you will have all your followers in one place.
It’s time to start getting followers;
Participate In Groups And Forums
Find, follow and participate in groups, which are relevant or related to your business. Be active on these groups by re-sharing and commenting on posts. Always tag the person who posted when you reshare.
You can join Facebook groups, Twitter or LinkedIn groups or find such groups and forums on google.
When I started out, facebook groups were my number one source of gaining new followers.
I joined those groups that were related to my niche, participated in threads that were of interest to me, commented and answered questions that other members posted and soon people started subscribing to my list.
Have a good showcase
You should have a good profile ( a very authoritative one), valuable feeds. Your posts should be solution and result driven. It should also be in the form of a strong opinion, data which backs or counsels a belief and new trends. Such posts, get people engaged to like, share and to follow you.
Post frequently but generally post less frequently on networks where the newsfeed is heavily controlled by an algorithm (Facebook, LinkedIn) and more frequently where it’s more “real time” (Twitter).
Make sure your posts have good colors, and the appearance should be great (mostly pictures on twitter, facebook, Pinterest) as 90% of people will comment on a picture/video post of you than a write post up of you.
Post milestones. Post Planner picked up on a piece of information from Business Insider and Facebook that could seriously help you boost the number of people you can reach there.
*post after launch shows 3 p.m. to 1 a.m. is the optimal time to share on social media, with social traffic being at its highest in the late afternoon
Analyze Your Competitors (And Steal Their Followers)
KissMetrics ran an interesting study about how to steal your competitor’s followers. One of the most interesting aspects of that study that you can use right now is approaching their neglected fans.
By running a competitor’s Facebook page through FanPage Karma, you can see an analysis of Facebook trends, habits, and posting schedules. But, more importantly, you can see how that competitor interacts with their audience. And, you’ll see that a lot of pages neglect their fans:
And you’ll find that most of these pages are in the 60%+ for neglecting their fans’ comments. So, you can swoop in by:
- Interacting with these people.
- Providing insights or answers the company isn’t.
- Building a community presence.
Then you can usher them back to your page without having to be all comment-link-spammy about it.
I’ll admit that I don’t use hashtags as often as I probably should, but when I use the right ones on networks where they are valued (such as Twitter and Instagram), I often gain new followers.
Always look before you leap with a new hashtag. Search for it on the network and make sure it isn’t being used for something you wouldn’t want your brand associated with. Tools like Ritetag can help you find the best hashtags for each of your posts.
Get Speaking Gigs & Interviews
Speaking at conferences and meetups, or being interviewed on a video show or podcast, can obviously be good for your career, but they also great ways to get exposed to new people.
Best of all, the people at conferences and meetups are highly likely to be relevant to your business, and they just got a good taste of your value, so they’re highly motivated to follow you on social media.
Include your Twitter handle at the bottom of your presentation slide decks, as long as the conference allows it. You will almost always see a discernible bump in followers immediately after gigs like those.
Informers and Meformers
Informers are those whose posts are information while Meformers are those whose posts are about themselves. Statistics from Twitter shows that informers have many followers than Meformers.
Aim to boost your information sharing on social media so that you more closely align with the informer cluster rather than the Meformer cluster.
Getting followers is a big challenge because you can get a bunch of followers who are not related to what you are doing, who have problems you are not solving, or who are not buying your solutions. You have to be very careful in your “get follower process”.
If you have an email list that you regularly send content to (and you should!), include your primary social media links in your newsletters. And every so often makes a special appeal for people to follow you there.
People who think enough of you and your content to open your emails will probably gladly follow you on social media.
The points below should be your follow count evaluator whenever you try to increase your number of followers
- Engagement rates
- Clicks to website
- Website traffic patterns or conversions from social media sites
- Campaign conversions
- Social media mentions or check-ins
- Shares of your content or posts