How to grow your business on Instagram
Your decision to read this post is probably going to turn out to be the smartest move you’ve ever made
If you’re a blogger who’s been struggling so much with Instagram to the point where you’re beginning to feel demotivated,
…you’ve been stuck at the same number of follower count forever and you have no idea how to grow your Instagram, this is the most important post you’ll ever read.
Every idea you are about to read has already been tested and proven to work. These ideas have already generated tens of thousands of followers for my clients and that very select group of people who subscribe to my newsletter.
Instagram now records active daily users of more than 400 million and over 200 million story users.
Recommended Reading: How To Get More Blog Followers
It has successfully established itself as one of the best social media marketing platforms for brands to reach out to the audiences who are willing to engage.
Consequently, many marketers, brands, businesses (big and small) can and are benefiting from Instagram’s marketing prowess.
Despite the astonishing numbers of daily active users, many businesses, brands, and marketers still find it difficult to scale and grow their businesses, which leaves users asking questions
Like this: “Would it be too aggressive to change my Instagram bio to “Don’t bother following me if you’re just going to unfollow for your own gain”? 😂😂😂 I’m so sick of the follow/unfollow game on Instagram. It’s so frustrating to see all these people follow you and your follower count actually goes down. 🤦🏼♀️🤦🏼♀️sorry just needed to vent a second! Lol!”
And this: “Does anyone else get infuriated with Instagram? I am so sick of not getting follows it feels like I am doing something wrong. Maybe I am. Sorry just venting. “
And this: Hi friends! So Instagram feels like such a daunting platform these days because it feels *impossible* to grow now that there have been so many changes to the algorithms. I see so many tips & tricks on growing accounts but I feel like they all come from people who gained a lot of followers before all these changes. Have any of you had any success growing brand new accounts in the past 6mo-year?! I’m curious about what has worked for you all!
If you have similar questions, then read on
How To Grow Your Business On Instagram Organically
Audit Your Profile
The first step to growing your business on Instagram is having a business-friendly profile. A profile that speaks to your ideal clients.
Having a business-friendly profile involves the following aspects:
Consistent color combination: Make sure the color combination on your Instagram matches that of your blog. Use this free tool Colorkuler to check your color palette. If it doesn’t reflect your brand colors, it’s time for a change. Nicole does this well. Here’s her Instagram https://www.instagram.com/uniquelywomen/
Keywords in the name area and bio: Think of all the ways your ideal client might find you on Instagram. What are those phrases that he’s using to search for businesses similar to yours?
For example blogging coach, SEO consultant, content writer, etc. Come up with at least four keywords. Use the main keyword together with your name. e.g Nicole – Blogging coach
Add the remaining 3 keywords in your bio.
Make sure each keyword is on its own line.
Your link: Since Instagram does not allow users to add links on their content, it’s important that you add links to your bio that will drive traffic to your website, product pages or landing pages.
The bad news is you can only add one link to your bio. The good news is, some smart dudes created a really cool tool to help you add multiple links. Check out linktr.ee
Establish a content strategy
A content strategy is the planning, creation, delivery, and management of content. It involves establishing a system that will help you maintain consistency and increase engagement.
To achieve this, you will need to research on your competitors, the market-place and then test the strategies you have learned.
- Do research on your competitors to find out what they are doing already on the platform to attract engagement. Remember, your competitors are already in the game, they have mastered the rules, as well as the types of content that increase engagement.
- Next, you will have to study the marketplace as well,
- Then test the strategies you’ve learned to find out the following:
- The types of content they are sharing on the platform.
- The types of images they are sharing.
- The frequency of their posts – that means how often do they share content, etc.
The information you gather from your competitors will help you establish a fascinating content strategy.
When you’re posting your content to Instagram, make sure the caption or photo title is attention-grabbing and your pictures tell a story.
Captions: I stumbled across an old article from mind valley that is still relevant today. This article shows you the ABCS to writing effective and attention gripping headlines:
A is for automation
B is for Benefit
C is for Curiosity
S is for specificity.
Including these four elements in your headline makes them attention-grabbing. You can read the full article by clicking here
Storytelling: Visual storytelling is very important for Instagram growth. Don’t just post pictures for the sake of it, make sure the picture posted tells a story.
Look at the images below and tell me if you’re not immediately captivated by the beautiful stories told in those photos? And that’s one of the reasons why it went viral on Instagram and Facebook.
You might also want to add a little bit of creativity to your feed. Take a look at this arrangement, isn’t it beautiful?
Image source: Buffer
If you would like to create something like this on your profile, create an image on your profile with three, six, or nine images. A tool to help you with this is called Instagrids.
If you prefer to use Photoshop or Sketch, the recommended dimensions for each square grid are 1080 pixels by 1080 pixels.
- Three-grid image: 1080 pixels in height by 3,240 pixels in width.
- Six-grid image: 2,160 pixels in height by 3,240 pixels in width.
- Nine-grid image: 3,240 pixels in height by 3,240 pixels in width
Use Relevant Hashtags.
There are several controversies concerning the number of hashtags to be used on Instagram posts.
A post on Buffer shows that Instagram posts with 11 or more relevant hashtags saw an increase in likes and engagement.
Another research carried out by Track Maven found that posts with 4, 5, to 11 hashtags tend to get more engagement.
And yet another analysis conducted by Piqora and published by Jason Keath of Social Freah, of 150,000 Instagrammers revealed that 7 hashtags per posts produce more likes and engagements.
The point is, test your own hashtag strategy and compare results. This will help you identify how many hashtags work best for you.
Here are a few points to note.
- Don’t use the same set of hashtags for all your photos. Instagram will decrease your reach and might consider your content as spam.
Instead, do research to find out hashtags that are relevant to your content, use a note pad to group them into different groups. You might have up to 30 different groups of hashtags.
These groups of hashtags will help you to rotate between groups without repetition.
The tool I use and recommend is called Tailwind’s Instagram Hashtag Finder.
You can sign up for a free trial and see for yourself how it works by clicking on the button below.Get Started Free
Engagement Engagement Engagement
Yeah! I know it sounds cliche but you really should be active on Instagram and No! I’m not referring to bots and tools that make you look bad.
I’m referring to real organic, human engagement. You can do it. You just need to be disciplined.
Cut down the hours you spend scrolling through your friends facebook feeds to engage with your clients on Instagram.
It doesn’t have to be a lot. It can be 10minutes a day but make sure to do it every day. you’ll begin to reap the benefits. I promise.
- Like and repost their content.
- Comment on other’s images and regularly make comments on their post.
- Reply to their comments: This is a bit difficult when you have many comments to respond to, but try to reply to those thoughtful comments on your account. It’s social media to keep it social.
- Answer questions if anyone needs clarification and better understanding.
- Inbox people: Compliments work really well. Send a message to someone to tell him about something that caught your attention about his post. etc Engage Engage Engage.
There are several ways to engage with your audience. Try to identify them and establish relationships with them.
Over to you
Gaming the system and tricking people with bots and fake followers brings results but it’s not gonna last.
If you’re someone who cares about his reputation and wants to build a successful business long term, follow these strategies, be patient and thank me later
There are many other strategies on; ‘How to grow your business on Instagram organically’. but, not all will work for you. Therefore, try to identify the ones that work best for you by testing each strategy.
You can successfully build loyal followers who are following you for what they are getting from you if
- – You let them know what you want them to do with your content and
- – If you ask them to share your posts. They will be happy to do it.
“Whatever form it takes, a call to action provides your reader with an actionable task.” Without a call to action, you’re wasting your best efforts.”” –Julie Neidlinger
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