What Does Viral Mean?
As a blogger, a social media manager, YouTuber or even just someone who surfs the internet frequently, you probably have come across a gone viral type of content.
According to Dictionary.com “viral” comes from the word “Virus” and refers to any piece of information such as an image, video or link that is circulated rapidly and widely from one Internet user to another.
Before we jump in to start learning how to create the perfect viral content, let’s take a look at some content sites and try to find out the kind of posts that go viral on there.
How to go viral on Facebook
Recently, Buzzsumo did a study to find out the type of content Facebook audiences love to, like, comment and share. They analyzed 2 billion articles and Facebook posts that were published in 2017..
The research demonstrates that people on Facebook actively share and engage with:
- Music videos, in multiple languages, the top videos were in Spanish, English and Thai.
- Practical videos demonstrating hacks and tips
- Food and recipes, particularly videos
- Awe-inspiring videos and images
- Heartwarming, supportive and uplifting content including human stories and animals
- Tribal content including political posts, sports posts and opinion content
- News and findings from the latest studies and scientific research.
How to go viral on Instagram
According to Adespresso, there are 7 Types of Images that Perform Well on Instagram.
They came up with this conclusion after analyzing different types of images. Let’s take a look.
- UGC (User Generated Content)Images. These are images created by users, not by Brands. The way this is done is, Brands look for public posts and ask the user if they can share their content on their profile. When they do, they tag them and show appreciation.
- Behind the scenes images. It refers mainly to pictures that are taken of or by employees during a production process or any other activity of the company.
- DIY Images. It refers to the activity of decorating, building, and making fixtures and repairs at home by oneself rather than employing a professional.
- Images with the Ideal Visual Composition. Pictures that are more visually and aesthetically pleasing tend to do well on Instagram than others
- Influencer Images. It refers to sharing an image featuring an influencer in your niche. These kinds of images drive massive engagement on Instagram.
- Motivational images. There’s no doubt that uplifting and motivational posts that resonate with an audience can do well, let alone on Instagram.
- Contests and Giveaways. No one person doesn’t love winning things. So contests and giveaway type posts do well on Instagram.
How to go viral on Pinterest.
The probability of going “viral” on Pinterest is 80% more than all other social media platforms if you do the right things. It is so because 80% of all pins on there are re-pins. The platform’s design encourages people to share content(repining).
Kevan Lee posted an article on the bufferapp blog that revealed tried and tested pinterest strategies which can make your pins go “viral”. Listed below, are the results of their experiment.
- Pin consistently at least 5x per day
- Schedule your Pins
- Apply for Rich Pins for your website or blog
- Create “Pin It for Later” links
- Design images at the proper size
- Create and Pin images with text
- Write keyword-rich descriptions and boards
- Add a link to your pin descriptions
Read the full article here
It’s essential to have an overall idea of the type of posts that go viral on social media. With these metrics in mind, it’s time to start creating your content.
How to make your blog go viral
I’m not a very big fan of reinventing the wheel. I believe in standing on the shoulders of giants if you want to see further.
Don’t go trying to create this perfect viral content from scratch, and you don’t even know if it has the potential of going viral.
To create a viral content, do these three things instead;
- Find content in your niche that has already gone “Viral”
- Recreate and/or Modify.
- Promote until you run out of oxygen.
Find content in your niche that has already gone “Viral”
Finding material that has already gone viral in your niche should not be a daunting task. With a tool such as http://buzzsumo.com/, its as easy as drinking water.
Enter a topic, keyword or URL into the search field and click search. And the most shared content on social media will be displayed.
Click on any of the links you have chosen and read the content.
While you read, note the following;
- style of writing
- keywords and what you think might have made the content go viral.
- Things that are lacking in the content that you think should have been there.
Modify the content to make it as original as possible. Research the topic, add more images, Infographics or Videos.
Please don’t copy the content!!! It’s against Google’s guidelines!!
Promote this piece of content until you run out of oxygen, literally.
The first place to start is by sharing it with all your social media outlets. Don’t be afraid to do some social media ads to boost engagement.
You could also use this tool, Viral content bee. It’s a free social media promotion tool, where you share other people post to earn credits which can be used to promote your blog posts. You can bypass this process by buying credits or paying to list your content on the front page. It would encourage more shares.
Create power point version of your “viral post” and submit to ppt presentation sites such as slideshare.
Also submit your Info in RSS submission sites.
Listed below are some rss sites to submit your feed to.
- feedshark.brainbliss.com/ PR5
- plazoo.com/en/addrss.asp PR4
- feedlisting.com/ PR4
- newzalert.com/ PR4
- feedagg.com/add_feed.php PR3
- blogadr.com/ PR4
- feedplex.com/add-url.php PR3
- feedmailer.net/ PR3
- feedsee.com/submit.html PR3
- xmeta.net/ PR3
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You’re all set – start promoting your content now- and enjoy the benefits later!
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