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HOW TO TELL IF YOUR YOUTUBE VIDEOS ARE ”MADE FOR KIDS”

To help you determine if your videos are made for kids or not, we will answer some questions asked by our community members.

This content is in two formats; video and text, you can either choose to watch in video format or read the text. That's up to you. 

The table of content below will help you navigate to the section you are most interested in, click on a link to go that section.

What is the new YouTube ''Made for Kids'' content policy?

YouTube officially rolled out changes  to children's content on the 6th of January, 2020 following  FTC settlement.

The FTC settlement is in accordance with the Children's Online Privacy Protection Act (COPPA)

This means that all videos on YouTube have either been  marked as ''Made For Kids'' or '' Not Made For Kids'' automatically by YouTube's' algorithms

If your videos have been marked incorrectly, you can change it and I'll show you how.

If after reading you can't change the settings, then you can contact the YouTube support team and let them know.

These changes  have massive impact on YouTubers creating content for Kids.

...Features like personalized ads, notifications, comments, end screens and channel memberships won't be available on channels made for kids.

...but videos that are set as ''made for kids'' are more likely to be recommended alongside other kids' videos

So regardless of your location, you're legally required to comply with the Children's Online Privacy Protection Act (COPPA) and/or other laws.


 COPPA requires operators of commercial websites and online services that are directed to children to provide notice and obtain verifiable parental consent before they collect personal information from kids under 13.

- Federal Trade Commission (FTC) -

Why has YouTube implemented the new made for kids content policy?

They are effecting these changes to help content creators and YouTube comply with the law.

On september 4, 2019 the FTC  published a press release announcing that Google LLC and its subsidiary YouTube, LLC will pay a record $170 million to settle allegations that the YouTube video sharing service illegally collected personal information from children without their parents’ consent.

The settlement requires Google and YouTube to pay $136 million to the FTC and $34 million to New York for allegedly violating the Children’s Online Privacy Protection Act (COPPA) Rule.

The $136 million penalty is by far the largest amount the FTC has ever obtained in a COPPA case since Congress enacted the law in 1998.

major_privacy_judgements_against_google

How do I know if my YouTube videos are "made for kids"?

The answer to this question is clearer in some contexts than in others, but here's the general rule of thumb

To determine whether your videos are... in the words of COPPA ''child-directed'', you must check your primary audience.

If you're targeting children under the age of 13, then your videos are ''made for kids''.

...If your primary audience are children over the age of 13, then your videos are ''not made for kids''

 For example,

...If your videos are about adult topics such as employment, finances, politics, home ownership, home improvement, or travel, you’re probably not covered unless your content is geared toward kids.

And also, videos directed to  high school or college students are not made for kids.

 On the other hand, if your content includes traditional children’s pastimes or activities, it may be child-directed.

For example, the FTC recently determined that an online dress-up game was child-directed.

When should YouTube creators identify each video as ''made for kids'' for COPPA compliance?

You can identify each video when you upload it to YouTube and at a channel level.

When you're uploading a new video to YouTube, you will be prompted to choose whether your videos are 'made for kids'' or not, be sure to pick the right one.

At the upload screen, scroll down to the ''audience'' section  and select your option

Youtube upload screen

At the channel level, by this time, YouTube has already set all your videos and channel as either ''made for kids'' or ''not made for kids'' if you haven't already done so yourself.

It's good to check and make sure it's set correctly, just in case. 

To begin,

1.

Click on your logo  icon 

Youtube logo icon
2.

Select ''Youtube Studio''

Youtube studio
3.

On the right hand side corner, click on ''settings''

Youtube studio settings
4.

Click on ''Channel'' 

Youtube channel settings
5.

Click on ''Advanced Settings'', select your option and click ''save''

made for kids channel settings

Why are 'made for kids' YouTube videos not showing any comments? and end screens?

Made for kids YouTube videos don't show any comments or end screens because these features depend on User data.

...And YouTube doesn't collect data from children under the age of 13, so it's normal that these features are disabled.

For example, YouTube cannot display comments since it doesn't collect names from children.

What revenue impact will it make on my YouTube videos if I select that my content is not made for kids, per the Children’s Online Privacy Protection Act? 

If you select that your videos are'' not made for kids'', nothing is going to change. Your revenue is not going to change either. Most of the changes happening affect only videos that are ''made for kids''

Can I still earn from YouTube if I set all my videos as ''made for kids'' as YouTube updates the new policy?

Yes, you can still earn revenue but your revenue will drop for some time since YouTube will stop serving personalized ads.

The revenue you earn will be from contextual ads and YouTube is currently working to ad more revenue streams for child-directed videos.

 Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the context of what a user is looking at.

- Wikipedia -

Why will anyone select the 'made for kids' option on YouTube if it brings less ad revenue?

The COPPA rule applies to you as well if you create content for YouTube. If you don't comply with the law,  you might get into trouble with the FTC.

Here's how the COPPA rule applies to you;

In COPPA'S own words,

COPPA applies in the same way it would if the channel owner had its own website or app.

If a channel owner uploads content to a platform like YouTube, the channel might meet the definition of a “website or online service” covered by COPPA, depending on the nature of the content and the information collected.

If the content is directed to children and if the channel owner, or someone on its behalf (for example, an ad network), collects personal information from viewers of that content (for example, through a persistent identifier that tracks a user to serve interest-based ads), the channel is covered by COPPA. Read more here 

What actually happens if you set your YouTube channel as "not made for 'kids' [sic]"? Does it mean that children will be restricted from viewing them?

No, I don't think children will be restricted from viewing videos that are not ''made for kids''. This is something that might happen in the future but the chances are small.

In YouTube Studio, it has two options for us to pick: “Yes, this video is made for kids” and “No, this video is not made for kids”. I'm creating a video about music and it can be for kids and adults, which option should I pick?

Just because some kids might watch your videos does't mean it's made for kids.

Check your primary audience, are the majority of people watching your videos over the age of 13? Then you should pick ''No, this video is not made for kids''

..But if the primary audience are children under the age of 13, then your videos are made for kids.

Thank you so much for reading to the end. Share this post with anyone who creates content for YouTube.

Also, let me know in the comments if you any questions and i'll be happy to answer them for you.

Summary
How to tell if your  youtube videos are made for kids
Article Name
How to tell if your youtube videos are made for kids
Description
Youtube rolled out changes to children's content following the FTC fine of $170million they received for violating children's privacy. These changes will have massive impact on youtubers creating content for Kids. All youtubers are now required to mark their videos as either "made for kids" or "not made for kids". This post will help you tell if your videos are made for kids.
Author
Publisher Name
Blog Tools Corner
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Tanyi Melvis Bechemnyo
 

This is a new Era. The Era of difference. In this era, you must make a difference to be different. Hi, my name is Tanyi Melvis Bechemnyo an ordinary woman doing extraordinary things. I am a digital marketing consultant for ITKamer, a contributing writer to Eccountablity, a university lecturer and the founder and CEO of Blog Tools Corner. I have the ability to 10x your business growth. So Join me in the quest to make your business and life better.

  • Julie Ann says:

    Well written Tanyi! You’ve spelled it out with such clarity what to do for videos made for kids on youtube. I can tell you are a university lecturer by your tutorial!

  • Tanyi Melvis Bechemnyo says:

    Hi Julie

    Thank you so much for the kind words.

    Yes, you’re right i’m a university lecturer.

  • Renee says:

    I have a YouTube channel and I did not know about this. Thank you so much for sharing

  • Shannon says:

    Such helpful tips! Well written and easy to follow. Thanks!

  • Stormy says:

    This was a great post. I actually had no idea this was happening, so I’m so glad you put this up. I have such a hard time with my daughter and YouTube. Thanks again!

  • Tanyi Melvis Bechemnyo says:

    It’s a quick and recent move they made so if you’ve not posted on YouTube for some time, it’s normal not to know.

  • Tanyi Melvis Bechemnyo says:

    I’m glad you found it helpful

  • Tanyi Melvis Bechemnyo says:

    Hi Renee

    It’s normal not to know especially if you’ve not been on youtube lately.

    it’s a quick and very recent change.

    Thank you so much for stopping by

    cheers

  • A LOT of people are freaking out about this in the YT community! I’m like well my channel isn’t made for kids so I know to hit no but a lot of them just don’t know what to do because rumors spread SO fast!! they need to read this!

  • This is really good that YouTube is doing this because kids can spend so much time on YouTube and videos can just keep playing. It is important that some regulations on videos.

    I don’t do YouTube but these are helpful guidelines. Thanks.

  • Joanna says:

    This is very useful, I have just returned from a long holiday and found these new regulations implemented. I think for me, as a travel content creator, I will make all my videos not for kids, just to be on the safe side.

  • Tanyi Melvis Bechemnyo says:

    Hello Ashli

    Yes, people freak out easily when there’s new changes such as this. It should not be the case. People need to slow down sometimes and find out more information.

    Thank you so much for reading.

  • Tanyi Melvis Bechemnyo says:

    Hi Joanna

    COPPA does’t really apply to travel content creators so you can go right ahead and mark all your videos as ”not made for kids”

    cheers!

  • Tanyi Melvis Bechemnyo says:

    Hi Crickette,

    Yes, you’re right, these kids needs all the protection they can get. And COPPA is doing the right thing.

    Thanks for reading

  • Thank you Tanyi for this great post ! I heard about this update and did not what to do ! I’m new in the video-making area, and I’m in the health field, so i think I just need to hit ” Not made for kids “. thanks for sharing this post , very helpful !

  • Christina says:

    Happy New Year, Tanyi! 🙂 This post is so important! As a former elementary teacher, COPPA is extremely important. This is a very comprehensive post which I will share. I would highly recommend that teachers and parents preview ALL videos that your children will watch.

    I am so excited that you will be doing a guest post on my blog. I can’t wait!
    Best,
    Christina

  • Sarah M says:

    It’s a timely topic and helpful for many YouTubers. I don’t make YouTube videos but I can understand how important is to know kids’ Youtube policy. Thanks for sharing!

  • Tanyi Melvis Bechemnyo says:

    Thanks for reading, let me know if you have any questions

  • Tanyi Melvis Bechemnyo says:

    Yeah, you’re right, the health niche is definitely not for kids. So, you got this. I’m glad the article was helpful. Let me know if you have any questions.

  • Ivana Mearns says:

    Thanks, I was just thinking that I should look into this but now I don’t have to as your article answers all my questions. Thank you !

  • Neil Alvin Nicerio says:

    Great! I will bookmark this for the future when I decide to create my own channel.

  • aisasami says:

    I heard about this new policy for Yotuube when it came out. I wonder if the company has to make a new company for kid-friendly videos because of I a lot of videos that are labeled kid-friendly but now.

  • Hina says:

    I was just going through these settings yesterday for my video. This is going to help me a lot.

  • Megan says:

    My kids are always on youtube – so I’m glad they are making more effort now to make sure kids are seeing kid videos

  • Ch. Nikhila says:

    I’m also a part of your FB community and I’ve always found your tips helpful. Great write-up. Thanks for sharing.

  • Great information to support others in the use of YouTube. I am just beginning to dable in YouTube and not ready to truly invest time as of yet but I will be saving this information.

  • Luna S says:

    I don’t really do many youtube videos, and if I do they are short unboxing videos, but eventually I’d like to work on more. Thanks for all of the info.

  • Deepali says:

    A great read. Full of information regarding the new move.

  • Joanna says:

    I have added a video on Youtube today, after quite some time, and it did ask me about either it was suitable for children or not. I wondered what was that all about. I chose no, just to be safe.

  • Dominique Brooks says:

    This is important information if you make videos for YouTube. I have thought about it and this just added on more consideration!

  • Tanyi Melvis Bechemnyo says:

    Happy New Year, Christina! I completely agree, COPPA is extremely important for teachers and parents.

    I’m so sorry I’ve taken longer than expected to finish the post. I should get it to you by the end of tomorrow.

    Best,
    Tanyi

  • Tanyi Melvis Bechemnyo says:

    You will have to make sure that your content is not targeted to children before choosing ”no”. If they are incorrectly marked, you might get into trouble in the long run with the FTC

  • Tanyi Melvis Bechemnyo says:

    Thanks for reading Deepali

  • Tanyi Melvis Bechemnyo says:

    You’re welcome Luna S. Let me know if you have more questions.

  • Tanyi Melvis Bechemnyo says:

    Thanks Mallory. Let me know if you have any questions when you eventually start your channel and i’d be more than happy to help.

  • Tanyi Melvis Bechemnyo says:

    You”re welcome Ivana, Thank you so much for reading

  • Tanyi Melvis Bechemnyo says:

    Neil, thank you so much for reading

  • Tanyi Melvis Bechemnyo says:

    Thank you so much for the kind words. Stop by for more content.

  • Tanyi Melvis Bechemnyo says:

    Yes, their moves will protect kids a great deal. And i’m happy they’re making these changes. Thank you so much for reading.

  • Tanyi Melvis Bechemnyo says:

    I’m glad the article is helpful to you. Thank you so much for reading.

  • Tanyi Melvis Bechemnyo says:

    YouTube already had a kids-friendly YouTube. This move is just to ensure that kids privacy is protected on the main YouTube

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