HOW TO TELL IF YOUR YOUTUBE VIDEOS ARE ”MADE FOR KIDS”
To help you determine if your videos are made for kids or not, we will answer some questions asked by our community members.
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What is the new YouTube ''Made for Kids'' content policy?
YouTube officially rolled out changes to children's content on the 6th of January, 2020 following FTC settlement.
The FTC settlement is in accordance with the Children's Online Privacy Protection Act (COPPA)
This means that all videos on YouTube have either been marked as ''Made For Kids'' or '' Not Made For Kids'' automatically by YouTube's' algorithms
If your videos have been marked incorrectly, you can change it and I'll show you how.
If after reading you can't change the settings, then you can contact the YouTube support team and let them know.
These changes have massive impact on YouTubers creating content for Kids.
...Features like personalized ads, notifications, comments, end screens and channel memberships won't be available on channels made for kids.
...but videos that are set as ''made for kids'' are more likely to be recommended alongside other kids' videos
So regardless of your location, you're legally required to comply with the Children's Online Privacy Protection Act (COPPA) and/or other laws.
COPPA requires operators of commercial websites and online services that are directed to children to provide notice and obtain verifiable parental consent before they collect personal information from kids under 13.
- Federal Trade Commission (FTC) -
Why has YouTube implemented the new made for kids content policy?
They are effecting these changes to help content creators and YouTube comply with the law.
On september 4, 2019 the FTC published a press release announcing that Google LLC and its subsidiary YouTube, LLC will pay a record $170 million to settle allegations that the YouTube video sharing service illegally collected personal information from children without their parents’ consent.
The settlement requires Google and YouTube to pay $136 million to the FTC and $34 million to New York for allegedly violating the Children’s Online Privacy Protection Act (COPPA) Rule.
The $136 million penalty is by far the largest amount the FTC has ever obtained in a COPPA case since Congress enacted the law in 1998.
How do I know if my YouTube videos are "made for kids"?
The answer to this question is clearer in some contexts than in others, but here's the general rule of thumb
To determine whether your videos are... in the words of COPPA ''child-directed'', you must check your primary audience.
If you're targeting children under the age of 13, then your videos are ''made for kids''.
...If your primary audience are children over the age of 13, then your videos are ''not made for kids''
...If your videos are about adult topics such as employment, finances, politics, home ownership, home improvement, or travel, you’re probably not covered unless your content is geared toward kids.
And also, videos directed to high school or college students are not made for kids.
On the other hand, if your content includes traditional children’s pastimes or activities, it may be child-directed.
For example, the FTC recently determined that an online dress-up game was child-directed.
When should YouTube creators identify each video as ''made for kids'' for COPPA compliance?
You can identify each video when you upload it to YouTube and at a channel level.
When you're uploading a new video to YouTube, you will be prompted to choose whether your videos are 'made for kids'' or not, be sure to pick the right one.
At the upload screen, scroll down to the ''audience'' section and select your option
At the channel level, by this time, YouTube has already set all your videos and channel as either ''made for kids'' or ''not made for kids'' if you haven't already done so yourself.
It's good to check and make sure it's set correctly, just in case.
Click on your logo icon
Select ''Youtube Studio''
On the right hand side corner, click on ''settings''
Click on ''Channel''
Click on ''Advanced Settings'', select your option and click ''save''
Why are 'made for kids' YouTube videos not showing any comments? and end screens?
Made for kids YouTube videos don't show any comments or end screens because these features depend on User data.
...And YouTube doesn't collect data from children under the age of 13, so it's normal that these features are disabled.
For example, YouTube cannot display comments since it doesn't collect names from children.
What revenue impact will it make on my YouTube videos if I select that my content is not made for kids, per the Children’s Online Privacy Protection Act?
If you select that your videos are'' not made for kids'', nothing is going to change. Your revenue is not going to change either. Most of the changes happening affect only videos that are ''made for kids''
Can I still earn from YouTube if I set all my videos as ''made for kids'' as YouTube updates the new policy?
Yes, you can still earn revenue but your revenue will drop for some time since YouTube will stop serving personalized ads.
The revenue you earn will be from contextual ads and YouTube is currently working to ad more revenue streams for child-directed videos.
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the context of what a user is looking at.
- Wikipedia -
Why will anyone select the 'made for kids' option on YouTube if it brings less ad revenue?
The COPPA rule applies to you as well if you create content for YouTube. If you don't comply with the law, you might get into trouble with the FTC.
Here's how the COPPA rule applies to you;
In COPPA'S own words,
COPPA applies in the same way it would if the channel owner had its own website or app.
If a channel owner uploads content to a platform like YouTube, the channel might meet the definition of a “website or online service” covered by COPPA, depending on the nature of the content and the information collected.
If the content is directed to children and if the channel owner, or someone on its behalf (for example, an ad network), collects personal information from viewers of that content (for example, through a persistent identifier that tracks a user to serve interest-based ads), the channel is covered by COPPA. Read more here
What actually happens if you set your YouTube channel as "not made for 'kids' [sic]"? Does it mean that children will be restricted from viewing them?
No, I don't think children will be restricted from viewing videos that are not ''made for kids''. This is something that might happen in the future but the chances are small.
In YouTube Studio, it has two options for us to pick: “Yes, this video is made for kids” and “No, this video is not made for kids”. I'm creating a video about music and it can be for kids and adults, which option should I pick?
Just because some kids might watch your videos does't mean it's made for kids.
Check your primary audience, are the majority of people watching your videos over the age of 13? Then you should pick ''No, this video is not made for kids''
..But if the primary audience are children under the age of 13, then your videos are made for kids.
Thank you so much for reading to the end. Share this post with anyone who creates content for YouTube.
Also, let me know in the comments if you any questions and i'll be happy to answer them for you.