How to write a good blog post even if it’s the first
For one who has written blog posts over and over again, writing becomes much easier but for a beginner, it could really be a difficult task with all kinds of questions running through your mind such as; where do I start, what do I say, how many words do I use, how do I get across, and so on.
Such questions could lead to frustration and discouragement. You feel you have something to offer but the fear of inexperience limits you.
Nonetheless, with determination and knowledge on what it takes to write a good blog post, you could be sure of writing your own credible blog post even if it’s the first.
How do you write a good blog post
In order to achieve a high-quality blog post, the following points are worth considering;
- How interesting is your topic?
- How catchy is the title?
- What need do you want to meet?
- How compelling is your introduction?
- Is your content simple to understand and self-explicit
- Did you use corresponding images
- Is your article backed by data?
- Is your article realistic and Unique?
How interesting is your topic?
It is very important to write on a topic that interests you enough and interests your readers as well. It is very easy to persuade others at the sweet spot. The sweet spot is the location at which YOUR interest and that of your readers overlap.
Readers can tell when you’re passionate about a subject. They can easily connect and find the content interesting.
Robert Frost once said “No tears in the writer, no tears in the reader.
No surprise in the writer, no surprise in the reader.”
To genuinely touch a reader, you have to be touched yourself. Your subject has to matter to you, so much that you will pursue it even if no one else follows or admires or says ” good job”. It has to make your heart pound if it’s to be any good. Writing Cooperative
Have you ever listened to a passionate speaker?
Was their enthusiasm contagious? If your answer is yes, and you will like to translate that into your content, then read this guide on “How to Write With So Much Passion That Readers Beg to Hire You”
To find the sweet spot, you have to write articles that interest you as well as your readers.
To find topics that interest your readers, you have to make sure that it is specific and meets a need. More on this later…
Avoid writing on a broad topic as you could always miss out on the essential information.
For example, writing on a topic on how to cook rice, you could narrow it down to how to cook fried rice. This makes it more specific and easier to tackle.
How catchy is the title?
Taking into consideration that people have very limited time to read through a blog post, it is very important to use a catchy blog title which will clearly say everything you mean in a short phrase.
This is so that in case of any distraction, the reader already gets the picture of what you are about to say.
Most catchy titles have “How to” in them. The “How to” title gives readers the impression that their problems will be solved
According to sumo.com the “How To” post outperformed all other article types by a longshot, responsible for nearly 23% of the traffic to the most popular articles:
What need do you want to meet?
There is a lot of noise to compete against when writing on the internet. A lot has been said and it’s still been said.
However, a good article should be able to change minds, gain followers and command respect. Let your content be useful and let it solve an existing problem.
For example, your article could be aimed at educating, orientating, or motivating say, young entrepreneurs, taxpayers, investors… etc
Writing to solve a problem is so important as it helps not only the writer to be focused on a particular subject matter but also the readers to get the intended knowledge and consequently respond as expected.
How compelling is your introduction?
Did you know that web users spend 80% of their time looking at information above the page fold? Although users will scroll, they allocate only 20% of their attention below the fold.
Without a good introduction, users will abandon the blog or article.
An introduction should do two things: pique the reader’s interest and give them a context to understand what you’re saying, why it’s important and why it’s relevant.
Use your first sentence to capture your reader’s attention. The best way to do this is to use the fact that best illustrates the need for the information in your report.
For example, if you’re writing a post on how to overcome procrastination, you might give a statistic on the number of people who are estimated to suffer from procrastination.
Then lead for the body of your introduction into a discussion of the broader context of the issue you’re discussing. Talk about what kinds of problems your audience faces, what kinds of solutions are currently available and why they fall flat.
Then end your introduction by briefly stating your solution/results/findings, and why they are different from what is available.
The table before helps me craft problems my audience is facing and my solutions as opposed to solutions which are which have been tried before
Have: In this field, list all the problems your audience might be going through with regards to your article before they encounter your solution as well as after
Feel: List how they feel before and after your solution…
Ave. Day; Note what their average day looks like before and after your solution.
Status: What their status is before and after they encounter your solution.
Going back to our example of how to overcome procrastination.
We can fill the table like this;
Have: knows what needs to be done, but doesn’t do it, or waits until the last minute.
Feel: Feels anxious, stressed and or overwhelmed.
Ave. Day: spends 122 minutes a day procrastinating.
Status: Employed, Students, Unemployed.
Have: Know what needs to be done and does it without waiting for the last minute
Feel: Feels relieved, happy and less anxious
Ave. Day: spends 0 minutes procrastinating
Status: Employed, Students, Unemployed.
Our introduction might look something like this;
While everybody may procrastinate, not everyone is a procrastinator,” says APS Fellow Joseph Ferrari, a professor of psychology at DePaul University. He is a pioneer of modern research on the subject, and his work has found that as many as 20% of people may be chronic procrastinators.
Many people who procrastinate know what needs to be done, but don’t do it, or waits until the last minute. And, time and again, the pattern repeats itself. They are often caught in a feeling of anxiety, stress, and overwhelm.
There’s a lot of information online on ‘how to overcome procrastination’ but the problem with most of these solutions is that they tell people suffering from procrastination to ‘just do it” which is likened to telling a clinically depressed person to “just cheer up”
As a former procrastinator, it’s not easy to overcome procrastination by just doing it. You have to identify the root cause of why you procrastinate and use methods drawn from cognitive behavioral therapy to overcome it.
You get the idea? I am not an expert writer, but I believe that such an introduction will get the reader hooked.
Is your content simple to understand and self-explicit
Having a great content but being unable to effectively communicate it across or using ambiguous words which would hinder your article from attaining its objective is as good as not even writing at all.
Therefore use simple and self-explicit words. Use bullet points, and make the main body of your blog post scannable to help readers read easily.
Write with style and orderly. Let there be a connection between sentences and succeeding paragraphs.
Lengthy paragraphs discourage the reader from finding out what you have to offer. Therefore it is better to keep your paragraphs short as possible to attract a reading spirit; 2 sentences max.
A good example of a blog with short paragraphs is Keyword Research For SEO And Google Ranking
The recommended font-size for blogs is at least 16px. Anything below that becomes boring and difficult to read.
This guide comes in handy if you want to learn the basics of typography and how to choose the best fonts design for your website.
Did you use corresponding images
When you are involved in blogging, the use of images is crucial. As the adage tells us, “a picture tells a thousand words”
Images are powerful tools for communication and the message they carry sticks even more than words.
The right image alone is sufficient to convey an intended subject. Therefore include images that fit your blog post and relates to it clearly. Remember to use copyright free images.
In a blog post, you could use images such as Photos, Infographics, Graphics, Tables, Schemes, Screenshots.
Pictures are a lot easy to remember than words so it is worth noting that articles that have only words are more stressful to read and less entertaining.
According to https://www.jeffbullas.com,
- Articles with images get 94% more total views
- Including a Photo and a video in a press release increases views by over 45%
- 60% of consumers are more likely to consider or contact a business when an image shows up in local search results
- In an e-commerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
- In an online store, customers think that the quality of a product’s image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)
- Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)
Is your article backed by data?
Lots of people are struggling to get readers to read their blog post beyond the title and to share their articles on social media platforms.
In order to increase user engagement on your blog, create a data-driven blog post, with statements and assertions backed by surveys and data.
This enables readers to perceive your content more valuable, more authoritative, more trustworthy and shows people that you did your homework correctly.
An example in 2013, Facebook’s researchers studied human behavior and social media and determined that, essentially, Facebook manipulated the emotions of 689,003 users without the user’s knowledge due to the statistics it provides which is able to influence readers emotion. (neilpatel.com)
So, always ensure you link to source any statement that isn’t common knowledge especially statistics for credibility and validity.
Is your article realistic and Unique?
One of the best ways to draw a reader into an article is to bring it to life with human interest. Capture their attention with the recounting of an event, the setting of a stage, or by the unfolding of a plot. Just try to paint a life picture and get your readers to understand what you are communicating.
On the other hand, when your blog post is unique, it is natural and more informative and it easily stands out.
It looks original and attracts more audience, so always think of ideas that have not been used before.
Have your own voice in the blog post. Identify yourself as the author of the blog post. Don’t struggle to write like another, just be yourself.
Summarily, writing a good blog post requires sufficient knowledge about the content and a step blueprint to facilitate writing and help you maintain focus.
Start by getting a compelling title. Then proceed with a striking opening sentence and be able to induce the reader to move to the second and to the third tugging the reader forward until safely hooked to read through the blog post.
What are your thoughts about this post? Did you see elements of how to write a good blog post in it? leave your comments below.