7 Misconceptions About Blogging You need to Avoid
Blogging is one of those online lucrative professions that have been around for decades now.
It’s a great way to build brand identity or even create a platform for your voice to be heard.
But like other professions, it has not been exempted from misconceptions and misleading information which has led to so much frustration and disappointment and has caused many bloggers to fail.
That’s the reason for which I’ve decided to highlight these 7 disastrous blogging myths circulating out there on the internet which you shouldn’t consider.
let’s get started.
Your blog post should be more than 500 words
Creating Long-form content is a very controversial topic.
SEOs argue that long-form content brings SEO benefits such as higher rankings while others think that people don’t read long form content because they have a short attention span.
Many goo-roos have even gone to the extent of carrying out research to back their claims.
For example, a study carried out by Backlinko in 2016 showed that the SERPs were dominated by long-form content.
Despite all said and done, I will still maintain my position, writing long-form content mustn’t always be the case.
Not every blog you write has to be a masterpiece. It can be 1,000, 2000 or even less than 500 words.
As long as it is valuable to your audience and helps your business grow, don’t worry about your word count.
If you’re ever googled WordPress related stuff, then you’ve probably come across WPbeginner.
This blog receives over one million blog reader a month and some of their posts are ranking on google, yet they don’t write long-form content.
Most of their posts are between 300 – 1000 words long.
For example, this post is about 300 words long yet it ranks on google.
Facebook Ads will turn your blog into a business.
I own a facebook group of about 29k bloggers.
One of the most popular questions members would ask is how to turn their blogs into a real business and most times the answer some folks would give is to start running Facebook ads.
Even though 92% of marketers claim to use Facebook ads, many marketers fail and there are a lot of reasons which account for this.
Running Facebook ads won’t automatically turn your blog into a business unless you know what you’re doing.
So before you jump at the mention of Ads be sure to do your homework. There’s a lot of factors that determine the success of ads in general.
Blogging yields instant results
I’ve come across so many articles, tweets and videos of people claiming that you can do this or that with your blog in 24 hrs or less and make money.
Some of these claims might be true but it gives new bloggers the misconception that blogging yields instant results.
I will advise that you should not always expect instant results from the start. It’s not going to be an easy ride but it’s worth it.
Don’t get discouraged when you write a post, publish it, but hardly get any traffic or social shares.
Focus on getting your audience to trust you and your brand with quality content and consistency then sales, leads and tons of traffic will be inevitable.
Start with the mindset and passion to help your audience for free, be a friend, then the money and any other benefit will follow.
You can’t blog if you’re not a great writer
Success in blogging is not directly proportional to great writing.
Of course, blogging entails writing good content but this doesn’t mean you can’t be successful with your blog if you’re not a good writer.
It takes your desire and passion to consistently create educative and relevant content to your audience, to keep them engaged and to improve their lives with your write-ups.
Then you can be sure you’re on your way to success.
Nonetheless, you should be flexible with changes and work hard to improve your writing skills with time.
In case you’re not a writer at all but want to start a blog, no probs! Just think about your passion. it could be;
- Video etc.
Just be creative. There are no limits when it comes to the type of content that you can blog about.
Progress not perfection is what works in the blogosphere. You don’t have to be an excellent writer to make a great blogger. Start with what you’ve got and with continuous reading and writing you become a great writer.
There’s nothing more to blog about
Browsing through Quora, I found this question “Is there any reason to blog if you have nothing original to say about a subject?“. This question and many others I’ve come across confirm the myth “There’s nothing more to blog about”
Do not make the mistake to think like others that everything has been said already.
Its true blogging is becoming too competitive for several brands but then there’s still need for putting more relevant content out there.
Give your blog the opportunity to demonstrate why your brand is different and don’t worry about what everyone else is saying.
You can blog on anything you want
In as much as you have something to say, you shouldn’t be thinking of just blogging about anything but choose a subject which you’re passionate and familiar with.
There are over a hundred million blogs online, and a lot of people out there are so busy and wouldn’t want to waste time reading what would not benefit them.
Generally what they do is read the headlines to your blog posts and immediately decide if your post is for them or not.
So research well about your niche to find out what your readers are struggling with or what they want to learn more about and write a blog post to help them out.
If you want your blog post to get much traffic then write what will help solve your readers’ problems. After which you just have to promote and watch tons of traffic flood your blog.
Blogging is easy
This is a fairy tale! Truth be told it’s not the reality.
It’s so frustrating seeing those “Start a blog with three easy steps” “Start your blog in five minutes” because having a successful blog takes more than that!
It takes time and sacrifice. Well! except you’re not into it for the right reasons.
It is not an easy task to come up with new interesting topics every week, to find new ways to promote your content, to figure out how to make money from your blog, etc.
You would have to be consistent with your write-ups, do constant research on what is helpful to your audience and what it takes to grow and maintain a high-quality content brand, create posts, make Pinterest images, promote, promote and keep promoting content, etc.
Well, the truth is, blogging is not easy otherwise everybody would and could do it. and so many blogs wouldn’t have failed!.
Starting a new blog can be so exciting! However, it can be so frustrating if we don’t approach it correctly. So be conscious of these myths which could misguide you.
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