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How To Reduce Your Blog’s Bounce Rate

How To Decrease Blog Bounce Rate

They Laughed When I Said I’d Reduce your blog’s Bounce rate — But When I Increased website Ranking on google They Begged Me For My Secret!

What is bounce rate?

The good news is, you don’t have to beg for my secret because I’ll give you first-hand information on how to reduce your blog’s bounce rate and Increase your website ranking too.

How long a visitor stays on your blog after visiting a page is measured in terms of bounce rate. Bounce rate can be measured by online tools which are available for free. You could measure using Google Analytics. Another simple method you could use to measure your blog’s bounce rate is Alexa traffic rank tool.

The time taken by a visitor after visiting the first page of website or blog depends on various factors:
If a visitor discovers your blog and finds your content interesting, they might stay on your blog for at least 5 minutes or longer or else they might leave within a minute after getting what they want.
Assume that a person who visits your blog during their leisure time has more time to spend reading your posts. If your content is a flow of juice, they will move on to read the next post, older posts and probably all of your posts and might even bookmark your site to come back later and read newly published posts.
A good bounce rate for a blog is about 45 to 60 %.

Blogtom

Take a look at the stats below, Notice My Bounce Rate at 16%.
Here are the top factors that have helped me drastically Reduce my bounce rate.
  • Type Of Content
  • Length Of Content
  • Font Size
  • Theme Of Your Blog
  • Interlinking of blog  posts

A. Type Of Content:

We all love to blog on topics related to the niches we’ve chosen and we all want our blogs to be the most popular on the web.  While this is good, it is, however, important to note that people will only stick around on your blog, if you blog about what the things that solve their problems. Period!
Blogging is all about content. Ask any successful blogger what they owe their success to? They will tell you that they owe their success to ” Content”.
There is a slogan that goes, “Content is King”. I totally agree with this and for me, content is the “King Of All Kings”!
I’ve identified 3 types of content that will help your readers stay longer on your page and website.
  1.  Content that advises people.
  2. Tutorial or how-to guides type of content
  3. Content that Entertains.

Content that advises people:

 People love to hear any advice from a person who is an expert and is successful. Everybody can give advice, but the problem is that nobody will listen to you If you are not successful or an expert in a particular field.
Whenever I find a new strategy that brings results, I become an expert on the topic and give advice. It is evident that when someone gets valuable advice, he will eventually check out other similar content on your site.
I always have new dedicated followers from this method.
However, as a startup blogger, I don’t recommend you start off with this kind of content. People might get annoyed. Do this when you’ve blogged for a while or you ’ve discovered a powerful strategy that has worked for you.

How-To Guides Content:

Technically oriented information, how-to guides or tutorial-based content is my Favorite in reducing bounce rate because it’s easy.
Note: I only give actionable steps in my tutorials that solve an actual problem for my visitors.
Before I hit the “publish” button, I always make sure my content is well formatted and enriched with matching images. In some cases, I could place screenshots for better understanding.
Here’s the best part, doing tutorial videos. When I’m not too occupied, I aways do a tutorial video and embed on my blog. This is why my visitors love and trust me. A video reassures them that I’m dedicated to providing value to the best of capability and so they stay on my site and consume most of my content.

Content that Entertains:

Content that entertains is not my favorite content method in reducing bounce rate because I don’t know how to make fun, but it has been the most effective. Writing such content is not my thing, Ok but when I do make an effort, I always realize a drastic reduction in my bounce rate. With this method, I’m able to connect with my visitors on a human-to-human level. At this level, they become family and no longer visitors! A family will normally consume all of your posts to support your efforts.

B. Length of Content

 There are 3 types of lengths of Content  I know exist;
  • Short content
  • Medium Content
  • Long Content.
     I only recommend Medium content and Long Content.

Related: 10 Best Ways To Get Your Website Indexed by Google Fast

Short content:

Short and sweet content won’t work in the blogging environment. It’s blogging guys, not a tweet to twitter.  Short content Increase bounce rate. Your solution might be short, sweet and to the point but people will not stay longer on your site because they won’t find more words to read.

Medium content:

 Posts with 500 to 600 words are usually referred to as medium content. It is one of the content methods I recommend as opposed to short content. However, spice the content up with images and videos.

Long-form content:

 The long-form content method is winning the web. A fully structured and well planned long content is the best choice to keep your readers to take rest on your blog. It is usually 1200 words or longer.

This is my most preferred form of content length, And I use it all the time. It shows how hardworking and dedicated  I am. It also shows that my content is an important content.

Note: Long-form of boring content instead increase bounce rate. Keep your long-form content interesting!

C. Font size

Let your font size be pleasant and readable. Don’t make your readers wear zoom specs. I recommend an 18px font size, line-height of 27 px and Ubuntu font family.

D.The theme of your blog:

 When a visitor lands on your blog, they need to feel peaceful when they see your blog’s template design. Dark background, yellowish shades of content, red color tabs Will be enough to irritate your readers. They will just close the tab and leave. Visit my blog above to see my theme design.

E. Page loading time

Make sure your blog loads pretty fast.  People will leave a blog without reading the content if it takes more than 3 seconds to load. In this fast-paced world, no one likes to wait and watch your blog load.

F. Interlinking of blog  posts

 If you have a good number of useful posts on your blog, interlink related posts in a post. This will drastically reduce the bounce rate and you will see a quick rise in google and other search engines.
Conclusion
There! I have given you my secret to reducing bounce rate and Increasing your visibility on Google. Don’t do it because I said so, do it most importantly, for your SEO.
And hey! Do you promise to tell my secret to no one?
Summary
How To Reduce Your Blog's Bounce Rate
Article Name
How To Reduce Your Blog's Bounce Rate
Description
How long a visitor stays on your blog after visiting a page is measured in terms of bounce rate. Bounce rate can be measured by online tools which are available for free. You could measure using Google Analytics. Another simple method you could use to measure your blog’s bounce rate is Alexa traffic rank tool.
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Blog Tools Corner
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  • This is interesting. Thanx for sharing these tips

  • zahra says:

    Wow, really informative

  • crisly says:

    Always love coming here 🙂 you are always so helpful. Thank you for everything.
    We are still monitoring our bounce rate, I am hoping that soon we can also reduce it.

  • Twinkle Gaur says:

    So informative. A well needed post and a great read. Thanks for sharing.

  • Jelena says:

    Thank you. I will try to reduce my site bounce rate!

  • Tanyi Melvis says:

    I’m glad you found the article interesting.

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    Is there anybody getting identical RSS issues?
    Anyone that knows the answer can yyou kindly respond? Thanks!!

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  • Tanyi Melvis says:

    Thanks Zahra

  • Tanyi Melvis says:

    I’m so teary right now Crisly, You’ve been so helpful to me too. I think we we destined to meet.

  • Tanyi Melvis says:

    I’m glad you found the article helpful.

  • Tanyi Melvis says:

    Welcome. Bounce rate is one of the many google ranking factors.

  • Tanyi Melvis says:

    Hi Shelly, On whose site are you experiencing the RSS Problem? Is it on this site or http://www.blogtom.com?

  • Tanyi Melvis says:

    I’m glad you found the article helpful

  • Tanyi Melvis says:

    Thank you so much Santiago for the support. I appreciate you.

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